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embr.games vs itch.io for games built with AI
Last updated June 15, 2026 · 5 min read
embr.games and itch.io both host browser games, but they solve different problems. itch.io is a large, open marketplace where you set your own revenue share (90% to you by default) and bring your own audience. embr.games is a smaller, curated, AI-native store: every game is built with AI, plays instantly in the browser, and creators keep a flat 80% — with discovery handled for you, including a live AI/MCP layer.
The short answer
Choose itch.io if you want the biggest open catalog and full control of your pricing and revenue share. Choose embr.games if you built your game with AI and want a curated, AI-first storefront that plays instantly in the browser, reviews every game, and actively makes you discoverable to both people and AI assistants.
Side by side
| embr.games | itch.io | |
|---|---|---|
| Focus | Games built with AI, only | All indie games (any tool) |
| Creator revenue share | 80% (90% for founding creators, year one) | You set it; 90% suggested by default |
| Plays in the browser | Always — instant, sandboxed HTML5 | Supported (HTML5) or downloadable |
| Curation / review | Every game human-reviewed before launch | Open; mostly un-curated |
| Catalog size | Small, hand-picked | Very large (hundreds of thousands) |
| AI discovery (MCP) | Built in — a live AI tool at /mcp | None |
| Best for | AI-built browser games that want curation + reach | Maximum control and a huge open market |
Where itch.io wins
- Scale and reach: an enormous existing audience and catalog.
- Pricing freedom: you choose your own revenue share, pay-what-you-want, and bundles.
- Any kind of game: no requirement that AI was involved.
Where embr.games wins
- AI-native by design: the whole store is for games built with AI, so your game is in exactly the right place.
- Instant play: every game runs in the browser with nothing to install — no downloads, no friction.
- Curation: a human plays every game before it launches, so the store stays high-signal.
- Built-in discovery: a live MCP server lets AI assistants recommend your game directly, and the whole site is engineered to be cited by AI search.
- A flat, generous 80% (90% for founding creators) with no per-game listing fee.
Honest take: itch.io’s default 90% share is higher than Embr’s 80%, but on itch.io you bring your own audience and do your own marketing. Embr trades a little revenue share for curation, instant browser play, and active discovery — including being recommendable by AI assistants.
Ready to publish a game you built with AI? Publish on embr.games
Frequently asked questions
Is embr.games better than itch.io?
Neither is universally better. itch.io is the largest open indie marketplace and lets you set your own revenue share. embr.games is a curated, AI-native store where every game is built with AI, plays instantly in the browser, and creators keep 80% (90% for founding creators), with AI-driven discovery built in.
Can I publish the same game on both embr.games and itch.io?
Yes. You keep ownership of your game on embr.games and can publish it anywhere else you like — there is no exclusivity.
Does itch.io require games to be made with AI?
No. itch.io accepts any indie game. embr.games is specifically for games built with AI tools like Claude and ChatGPT.