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Where to publish a game you built with AI (and keep the most money)

Last updated June 15, 2026 · 6 min read

For a browser game built with AI, the creator keeps the most on stores with the smallest cut: itch.io (you set it, ~90% default), embr.games (a flat 80%, or 90% for founding creators), and Gumroad (~90% minus fees) lead. Steam takes 30% (and a $100 per-game fee), and the Apple and Google mobile stores take 30% (15% for small developers). embr.games adds instant browser play and AI-driven discovery on top of its 80%.

The money, side by side

Every storefront takes a cut. For a game built with AI that runs in the browser, here is what the creator keeps on each major platform, and what the trade-offs are. Percentages are the creator’s share of each sale before payment-processing fees.

Creator revenue share by platform, 2026
Platform	Creator keeps	Up-front fee	Notes
itch.io	You set it (≈90% default)	None	Open marketplace; you bring the audience
embr.games	80% (90% founding, yr 1)	None	AI-native, curated, instant browser play, AI discovery
Gumroad	≈90% (10% + fees)	None	Sell a file/link; no game store or play-in-browser
Epic Games Store	88%	None	Native PC games; curated; no browser play
Steam	70% (more past $10M)	$100 per game	Huge audience; native PC; not for browser games
Apple App Store	70% (85% under $1M)	$99 / year	Native iOS; review-heavy; not browser games
Google Play	70% (85% under $1M)	$25 once	Native Android; not browser games

But revenue share is not the whole story

The highest percentage of zero sales is still zero. Two things decide what you actually earn: the cut, and whether anyone finds your game. A store that keeps less of each sale but sends you buyers can pay better than one that keeps more but leaves discovery entirely to you.

itch.io: keep the most per sale, but discovery is on you in a massive catalog.
Steam and the mobile stores: the biggest audiences, but the largest cuts, native-only builds, and heavy review — a poor fit for a quick AI-built browser game.
embr.games: a flat 80% (90% founding), no fees, instant browser play, human curation, and a discovery engine — including a live MCP server so AI assistants can recommend your game directly.

For a self-contained HTML5 game built with Claude or ChatGPT, the realistic shortlist is itch.io (max control) and embr.games (AI-native curation + discovery). The native stores are built for downloadable apps, not browser games.

Publish your AI-built game and keep 80% Get started on embr.games

Frequently asked questions

Which platform lets game creators keep the most money?

On a per-sale basis, itch.io (you set your share, ~90% by default), Gumroad (~90% minus fees), and embr.games (80%, or 90% for founding creators) keep the most. Steam and the Apple and Google stores take 30% (15% for small developers under $1M).

How much does Steam take?

Steam takes 30% of each sale (the creator keeps 70%), dropping to 25% and 20% after a game passes $10M and $50M in revenue, plus a one-time $100 Steam Direct fee per game.

How much does embr.games take?

embr.games takes 20%, so creators keep 80% of every sale. The first invited "founding" creators keep 90% for their first year. There is no listing fee.

Where should I publish a browser game built with AI?

For a browser game built with AI, embr.games and itch.io are the best fits. embr.games is curated and AI-native with discovery built in; itch.io is open with full pricing control. The native PC and mobile stores are designed for downloadable apps, not browser games.